I hate going to most grocery stores to buy fresh produce or fruit. Generally it is either underripe or overripe. Neither is an acceptable option in my opinion. Then the item is underripe it is often bitter and causes me to clench my teeth and make a rather ugly face. When it is overripe it gets soggy and discolored and makes me want to just spit it out. But then there are those times when I am driving down the highway and I pass a “mom and pop” stand that has all sorts of fresh fruit and beans and produce. It is a small slice of epicurean heaven. I think this is the same principle that we are going to operate with.

I have been asked a lot since November 15 when the tests will open up and customers will start pouring in. It is coming. That much I promise. However, we haven’t felt that the fruit is ready to pick. Neither it is underripe or overripe, per se. We just don’t think it is as tasty as it could be in another week or so. That is part of our commitment to our customers as well. We refuse to put out a product that doesn’t make them long for more. We don’t want to appear bitter or foul to the buds. Likewise we don’t want to be overly confident and come off as soggy or discolored. We want to be that refreshing “mom and pop” stand that sets it sites on revolutionizing both tech support and customer service. Perhaps that is why we are being so stringent on our tests and our site before we let everyone in. We want each of you to have a pleasurable dining experience too; a technology you can simply sink your teeth into and find complete decadence.

I personally thank each of you for staying loyal and allowing us to farm our fruit for a few more days. We are anxious for you to savor the taste but we are also careful in the time we pick. So for now, rest easy knowing we are watching the branches carefully and making sure all is well for consumption.