The Real Chain of Command
![]() | by Drew on January 16th, 2008 |

The first question we should all ask ourselves is,
There are actually two types of customers. There are internal and there are external.
External Customers - People we deal with on live chat sessions or through remote desktop assistance. They are customers in the traditional sense of the word. Without them there would be no revenue.
Internal Customers - That category is a bit more tricky in that it includes co-workers, colleagues and others inside the company. You are internal and I am internal. We rely on each other for services, products and information in order to get our job done more efficiently.
Ultimately the relationship between the external customer and the internal customer is what forms the customer chain. Perhaps if you just sit at home behind your keyboard, answering questions and helping people with their problems but rarely see the light of day or hear from us directly it is easy to feel like your work has no impact on MinuteFix as a company. But if you look at the bigger picture you will see that without you we would not have a product to market or distribute and therefore would have no customers which, in turn, would mean we would have no revenue. In some form or another we all provide something for everyone else. Each interaction between us (whether in a blog post or on the forum or on the Wiki) is an important link in a chain of events that will eventually end up at the external customers’ feet.

