RTFM
![]() | by Drew on May 22nd, 2008 in Anecdotes, Questions |

Living in the land of mass transit I am constantly reminded of the need for personal entertainment. Our society cannot just be expected to sit in silence or engage strangers in small talk. Rather we travel the ‘city of strangers’ with tunes blaring from our ear buds, our fingers constantly on the dog ear of the latest non-fiction or our minds fully engaged in an otherwise boring game of cell phone Tetris. If there is one thing I can count on though it is the amount of people dressed in their corporate uniform staring intently at the morning headlines in the Times or the Post or even the Journal (depending on their social status and obvious need for a sports page). But that may soon be about to change.
Not too long ago Amazon released the Amazon Kindle (retail $399) - an electronic reader that uses electronic ink to do for literature what the iPod did for CDs and their accompanying jewel cases.
The unit itself displays enormous potential and is even easy to read. I know, I checked one out yesterday. It has a sort of ambient light rather than a projecting light. The immediate problem is that it is thereby limited to nothing brighter than a dingy grey; not the bright, vivid colors we have come to expect from our gadgets. But I am not here to review the product. Rather, I am here to ask a few questions about what this means for us as humans and as Technicians.
Eco-friendly attitudes notwithstanding, where do devices like the Kindle leave the book industry? I personally love the smell of ink on never-before read pages as well as that crisp, cutting sound that comes from breaking the spine of a new hardback. I like the weathered look of a favorite paperback and the sense of accomplishment I get knowing I have plowed through its literary offerings. If the manuscript of old is replaced by electronic readers will the print media industry fall apart? Everyone from typesetters to pressman (yes, these jobs do still exist) right down to the graphic designers that are constantly working on new, more legible typefaces will be effected. And my gosh! As technicians, if we are asked to help someone fix their computer because they cannot get it to turn on, how in the world can we expect them to read the manual. The manual will now be on another, separate electronic device that they may not be able to work correctly.
It really just seems to open up a can of worms and I am interested to know if I am the only one who has thought about this or the only one who even cares. In the meantime, I am going to go hug my first edition “Zen and the Art of Motorcycle Maintenance“ one more time.





Come up with a witty slogan that really plays on who we are, what we do, how we do it, etc. Be creative about it. Some examples might be: Uniforms Are For Burger Flippers -or - Tech Support Without the Stupid Tie -or - Tech Support Without Ripping You Off. You get the idea. Put your top idea in the comment section of this blog post to be judged by Diego, Phil and myself. (You can leave out the Simon Cowell jokes, please….hahahahaha).
Great news guys. Telephone support is up and running!
If a customer logs on and enters their phone number you will now see it in the right of the chat session window. That number will look a lot like a hyperlink. It will say “Call Name”. That number will then engage Skype and call the customer directly. It is very simple and is probably easier than even typing.
Some of you may have received an invite on your Facebook account to join the recently created 